Today’s Daily Telegraph says that “Britain’s ‘Big Four’ supermarkets have all lost market share for the first time in at least ten years” – the reason? “Nearly a third of the country have shopped at Aldi in the past three months”.
I don’t have an Aldi near me, but Lidl is my nearest supermarket – only about 8 minutes walk away. If you pick and choose you can find some very good products there. Their Christmas stuff is excellent value – for example, their Poppy Seed Stollen seems identical to the Bahlsen product, but retails at somewhere near half its price.